Monday, July 21, 2014

Clever, clever marketing

Taylor Swift recognized the value of social media long ago when there was a Myspace. She used Myspace to market herself and her music. Now she use Twitter and Instagram to further those marketing ends. And best yet is that she recognizes that a walk down the street or even out to the waiting security van - she gains that much needed positive attention.

Her Twitter feed is monitored closely by the gossip media. Her Instagram posts are regularly repeated in the media. Her "Finding wings in New York City" [see my post] is a great example of promoting others while promoting herself. She knows how to connect and she does it so simply - it is natural to her.

Google Taylor Swift and you find the media falls all over itself photographing her as she goes out each and every day. And each day she is dressed all so simple but all so attractive. She is just gorgeous without being obscene. She has a knack for style and substance.

Thus, each day she gets positive press without one marketing dollar. There is not one celebrity that gets this kind of daily press. She is clever, very clever. One wonders why she needs a publicist.

And writing that op-ed in the Wall Street Journal - ingenious.

It is better than a Colbert bump

Taylor: "Finding wings in New York City. "
Suspected Angel Taylor Swift Finds Her Wings In New York City: "The artist behind the work, Kelsey Montague, saw the 24-year-old singer’s Insta, rendering her: 'Speechless right now and so incredibly thankful… I have no words. Taylor I respected you before as an artist, a woman, a female entrepreneur, a musician and an actress but now I also see your heart. Thank you to everyone for interacting with the wings and thus giving me wings as well.'”


Wednesday, July 16, 2014

Taylor Swift: Forbes Celebrity Substance series

Forbes has a series of posts by Frances Bridges called Celebrity Substance. Her byline: "I write life and career advice for twentysomething women" This week her celebrity of substance is Taylor Swift. Here is the first paragraph and it gets better.
"Taylor Swift is a phenomenon. She’s sold over 22 million albums world wide and she’s one of the best-selling digital recording artist of all time. She has endorsement deals with Sony , Diet Coke and Covergirl. She’s number three on “The 10 Highest-Paid Women in Music 2013,” Forbes List. Mick Jagger thinks she’s a rock star. Though she has accomplished a lifetime full of achievements, she’s just 24. She is the girl you’d hate if you didn’t like her so much."
Check out her blog for other celebrities of substance.

Tuesday, July 8, 2014

Taylor Swift's Wall Street Journal op-ed

I haven't been writing much about Taylor because the Google searches have brought back nothing but trash. But today she linked her contribution to readable worthwhile content - her own op-ed. I am not going to repeat any of it - read it yourself. It is quite good.

But the headline chosen by the Wall Street Journal takes away from its value: For Taylor Swift, the Future of Music Is a Love Story. The better headline, and a good review, is found where else - the Rolling Stone: Taylor Swift Op-Ed: 'Music Is Art, and Art Should be Paid for'.

Taylor chose in her twitter link a fan oriented teasing lead: "Forming a bond with fans in the future will come in the form of constantly providing them with the element of surprise."

Update:

At least her op-ed stirred interest in the non-gossip media. See this taken from Google Search.

Five problems with Taylor Swift's Wall Street Journal op-ed

Washington Post (blog)-4 hours ago
Taylor Swift wrote an unflinchingly positive forecast for the music industry in the Wall Street Journal yesterday called “The Future of Music Is a Love Story.
Every business should listen to Taylor Swift's advice
-Los Angeles Times-20 hours ago
Here is the secret of success according to Taylor Swift
-Sydney Morning Herald-12 hours ago
'The music industry is not dying' -- Taylor Swift
-Chicago Tribune-Jul 8, 2014

Sunday, June 15, 2014

Taylor Swift - a bright light

Taylor Swift - America's sweetheart. How could she not be? What a great smile. The gossip media seems addicted to her legs. These photos came from Just Jared Jr, but while she has been based in New York the gossip media has focused on her legs. Sorry, I don't think that is the best part of Taylor Swift. She is just overall beautiful inside and out. Really, take a look at that smile.

Of course, the gossip media is too lazy to find the story here. Look at the photos. What is making her and the fans and others in the background smile and laugh? 




Amos Heller: Bassist for Taylor Swift

Photo Jon Moody,| seymourduncan.com
Not enough of these articles around. This one is about Amos Heller, not about Taylor. It is a good read reflecting how one's work ethic is important to your success. [On Bass: Making the Leap | Premier Guitar].

Wednesday, June 11, 2014

AirAsia and Taylor Swift Brand - good marketing

I would like to learn how marketing is managed for Taylor Swift. It is well done. The promotion of the Taylor Swift is never ostentatious. She is associated with those companies that would not tarnish her image and vice versa. As a sponsor you know Taylor is never going to embarass your brand.

I realize that there is a lot of commercialism at the venues. But merchandising makes up a good portion of her income, or any concert performer's income. It is doubtful that Taylor would be buying houses anywhere without merchandising.

As a sponsor, AirAsia was a good partner for the Taylor Swift brand. And they went all out to promote that partnership. Some sponsors I have noted make only a big splash at the announcement of the sponsorship. But AirAsia stayed with her mostly throughout the Asian tour. See Taylor Swift lands in Kuala Lumpur.

Not only was AirAsia the 'Taylor Swift airline, they promoted that with the painting of one their planes with images of Taylor, and the plane was used to transport her and her crew throughout the tour. I did read that at least between one connection she flew on a chartered plane while her band, dancers, etc. flew on the Taylor Swift AirAsia plane. Doesn't make sense.

And AirAsia took its promotion a little bit further. Taylor Swift and AirAsia lives on:
"Die-hard fans of the singer can also purchase a scale model of the AirAsia aircraft decked in Taylor Swift livery in two sizes - RM130 for the 1:100 scale unit and RM107 for the 1:400 scale unit
The AirAsia Taylor Swift aircraft livery is another in its stable of planes with unique markings, and will continue to serve various various cities across AirAsia’s extensive route network spanning 88 destinations across 22 countries, after the conclusion of the tour."
See more of the promotional activities: Air Asia's Taylor Swift Aircraft Arrives in Manila.

Brief video of AirAsia plane getting the Taylor Swift makeover.